How To Talk To Your Clients About DAXXIFY®
BOTOX® is so famous for its wrinkle-smoothing properties that it’s recognized both as a brand name and a verb, but it’s by no means the only neurotoxin on the market. This year, DAXXIFY®, also known as Daxi, is taking the aesthetics world by storm. Major publications like Allure, Glamour, Cosmo, and even Oprah Daily have praised DAXXIFY® for its longer-lasting, wrinkle-fighting power, but our latest SkinSpirit survey reveals that 61% of aesthetics users don’t know about the product yet. That gives providers a unique opportunity to teach clients about the perks of this comparatively new addition to the aesthetic lineup.
“I have 50% of patients coming in asking about Daxi, and the other half I educate,” said Jennifer Corbett, (“MPAS, MPH, PA-C), an Aesthetic Physician Assistant at SkinSpirit’s Walnut Creek office.
Let’s jump into the data to review what folks think about DAXXIFY®, and get expert tips on introducing it as an alternative—or addition—to other injectables.
What people want from a ‘tox
SkinSpirit surveyed more than 700 people about their experience and familiarity with neuromodulators like BOTOX®, DYSPORT®, and DAXXIFY®. We learned that some clients are more price-conscious, while others want longer-lasting results, so it’s important for providers to have conversations with clients to understand their preferences.
Our survey results show:
- 47% wish neuromodulators lasted longer
- 56% wish neuromodulators were less expensive
- Over 70% would be “very interested” or “extremely interested” in a neuromodulator that lasts 6-9 months
- 90% would be willing to pay more for a longer-lasting product.
What’s interesting here is that DAXXIFY® was introduced specifically to meet demand for a longer lasting neuromuscular. It delivers what consumers have been wanting.
How to kick off the conversation
Instead of pushing DAXXIFY® as a replacement for a different neurotoxin, Michelle Jones, (MSN, FNP-C, CANS), an Aesthetic Nurse Specialist at SkinSpirit’s Burlingame location, recommends introducing it as one of the options in your toolkit.
“I am generally recommending the treatment to my patients and educating on all three neuromodulators that we carry,” Michelle said. “Patients have also seen me mention it in my social media and are interested. I have not had many patients specifically ask for DAXXIFY® without my prior education.”
Jennifer agreed, and suggested broaching DAXXIFY® either as part of the broader category of neuromodulators or as a solution to a client’s specific problem.
“DAXXIFY® is a great tool in my ‘beauty box’ for those who metabolize neurotoxins fast and need something to last longer. It is excellent for stronger muscles that need a more potent toxin to see desired results,” Jennifer said. “However, if you are happy with your treatment outcomes, stick with your treatment plan. ‘If it ain’t broke, don’t fix it.’”
Welcome Daxi to your starting lineup
Client education is part of the territory in aesthetics. While your clients may name-drop a product when they sit in your chair, it’s important to have a conversation about the results they want, and then hone in on a great product match. For clients who want long-lasting, natural-looking results, Daxi could be a game-changer, but most of those clients need you to point them in the right direction.
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