George Baxter, Pioneer of the “Northwest Natural Look” Gets to the Heart of Facial Aesthetics

A little “fluff” in the lips, and conservative filling and smoothing of the cheeks. Not all aesthetic injectors are skilled enough to become known for their approach, but George Baxter-Holder, ARNP, DNP, CANS, reminds us why SkinSpirit is the destination to see the best of the best.

We asked George, named one of RealSelf’s Most Loved Injectors, if he could only do one treatment for the rest of his life, which would it be? Watch to see his response.

George, a Doctor of Nursing, a trainer for Galderma as well as a speaker and author, coined the phrase “The Northwest Natural Look” as he realized that his patients desired to look better, naturally. And while the look may be subtle, the results are the epicenter of innumerable positive shifts for the patients he treats. George explains that facial aesthetics is not about vanity. Instead, he notices that even the slightest, non-invasive change often carries with it a marked improvement for every aspect of a patient’s life.

George explains, “When you look in the mirror and you don’t feel good about the look that’s looking back at you, it has a huge impact on how you show up in the world. And so what I try to do, even at a very small degree, is to help people change their view of themselves… It has amazing effects on a patient’s productivity at work and the relationships that they have with their children and their coworkers. I love the psychological aspects of it.”

Describing his work as “a little pop” in the lips and a tightening of the skin on the cheeks, George sees his syringe as a kind of paintbrush. “The long and short of it is that I’m an artist, and I get to explore the art with human anatomy through a way that’s non-invasive and establishing a relationship with my clients that is ongoing. I can use both my science and art, abilities and consciousness to make a change in the world,” he says.

George was  honored as one of RealSelf’s Most Loved Injectors in their 2017 competition which included over 20,000 voters. To this outpouring of support he joyfully said, “Thank you! To all my clients who trust me with their face!” Learn more about George Baxter-Holder and his extensive background in aesthetics, and book a free consultation today!